Article 2: Abstract:
This article looks at how the so called 'digital natives' are living in a world of 'empowered consumers' and how we have much more of an input and control over the content we have access to. The main product it focuses it argument on is the mobile phone. The author suggests that the mobile phone allows users to create their own means of consumption and content, it goes on to say how mobile phones have the same technology as everything else, e.g. cameras,video, radio etc. and soon you'll be using them to watch TV. It goes on to look at the idea that anyone can be a publisher these days, with the technology available.
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